Asia Pacific Snow Conference
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24/01 - 27/01/2018
9.00 - 5.00 / Sat 9.00 - 4.00
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Together with:

ISPO BEIJING
  Event Programme > APSC

MEET THE EXPERTS

Date: Thursday, 25th January, 2018
Location: Venue CNCC, Convention Area Conference, Room 311b

For years, the Asia Pacific Snow Conference has been accompanying each edition of Alpitec China, enriching the trade show with contents and insights on the most up-to-date issues of the currently booming Chinese winter industry. Services in ski resorts, safety, digital marketing, sports events and strategic alliances between resorts are some of the main topics that will be discussed at the APSC 2018.

Join the 9th edition of APSC for free!

MEET THE EXPERTS

Conference focus and programme 2018

The 2018 edition will focus on thematic modules that will address hot industry topics from a national and an international perspective. The conference will start with an overview of the current Chinese ski resort industry, as well as key figures of international ski resorts. The programme will than move on to service structures in tourist resorts and how to secure a safe environment.

In the afternoon, the focus will shift to digital marketing, as well as to merges, acquisition and strategic alliances between resorts. To conclude, insights and best practices on sports events as driving force for destination development – all year round – will be provided. The APSC aims to give an array of inspiring ideas and solutions, by providing national and international examples and input on the topic.

Presentation of the new “White Book” at APSC

An important highlight of the Asia Pacific Snow Conference 2018 is the national premier presentation of Benny Wu's “White Book - 2017 China report on ski resorts industry”. It underlines the importance of the ISPO Beijing and Alpitec China double trade show as a showcase for the Chinese winter sports industry.

Conference Schedule

MORNING

09.10 – 09.30
Registration

09.30 – 09.40
Welcome Speech
ISPO Beijing & Alpitec China

09.40 – 10.10
WHITE BOOK 2017: China report on ski resorts industry
Mr. Wu Bin, Vice president of Vanke Lake Songhua Resort, Chief Strategy Officer of Vanke Ski Division (China)

10.10 – 10.40
2017 Overview of the key industry figures for International ski resorts
Mr. Laurent Vanat, Founder of Laurent Vanat Consulting SARL (Canada)

10.40 – 11.10
Strategic Alliances between ski resorts
Speaker tbc

11:10 – 11:40
How to structure the offer of a ski resort
Mat Woods, Cardrona Alpine Resort Head of Sales (New Zealand)

11:40 – 12:10
Planning of safety measures in ski resorts
Richard Wyne, Polar Solutions (Canada)

 
AFTERNOON

13:00 – 13:30
Youth Winter Sports topic
Speaker tbc

13:30 – 14.30
How digitalization accelerates the development of the Chinese ski industry
Panel organizer - Ms. Da Ming, CEO of Huqxuezoo.com
Speakers - Digital marketing companies (China)


14:30- 15:00
Winter Sport vs. New media promotion case study: CCTV.com new media strategy plan for the 2022 Winter Olympic Games
Mr. Feng Yu, CEO of CCTV.com (China)

15:00 – 15:30
Chongli district (2022 Olympic venue) and winter community: Establishment reason and development trends
Mr. WEI Qinghua, CEO of Beijing Antaeus Ski Resort Investment & Management Co.,Ltd (China)

15:30 – 16:00
Sport Events as driving force for destination development: best practice Hahnenkamm Races
Speaker tbc – Kitzbühel Hahnenkamm Races (Austria)

16:00 – 17:00
Panel Discussion: How to exploit a resort all-year round