Asia Pacific Snow Conference
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16/01 - 19/01/2019
9:00 - 17:00 / Sat 9:00 - 16:00
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ISPO BEIJING
  Event Programme > APSC

Meet the Experts

For years, the Asia Pacific Snow Conference has been enriching the trade show with contents and insights on the most up-to-date issues on the Chinese winter industry. This event, which is co-organized by Alpitec China, ISPO Beijing and ISPO Academy, has therefore become a jour fixe for anyone working in and around this booming market, attracting close to 500 participants edition after edition.

An important highlight of each APSC is the national premier presentation of Benny Wu's “White Book - China report on ski resorts industry”. It underlines the importance of ISPO Beijing and Alpitec China as a showcase for the entire sector, providing the most up-to-date facts and figures on the Chinese winter sports industry.

Meet the Experts

APSC 2018

The 2018 edition of the APSC focused on thematic modules that addressed the hottest industry topics from national and an international perspective. The conference will started with an overview of the current Chinese ski resort industry, as well as key figures of international ski resorts, moving on to service structures in tourist resorts and how to secure a safe environment.

In the afternoon, the focus shifted to digital marketing, as well as to merges, acquisition and strategic alliances between resorts. To conclude the conference, a round table consisting of experts from various sectors provided insights and best practices on sports events as driving force for destination development all year round.

The APSC 2018 aimed to give an array of inspiring ideas and solutions, by providing national and international examples as well as valuable inputs on the topic.

APSC PROGRAM 2018

MORNING SESSION

Moderator: Mr. Bao Yonglin, CEO of TECNICA Group (China company)

09.30 – 09.40 Welcome Speech
Mr. Thomas Loeffler, Chief Financial Officer, Messe Muenchen Shanghai Co., Ltd.
Mr. Armin Hilpold, President of Fiera Bolzano Exhibition Center  

09.40 – 10.10 “WHITE BOOK 2017”, China report on ski resorts industry
Mr. Wu Bin, CEO of Beijing Carving Ski Sports Development Corp.  

10.10 – 10.40 Overview of the key industry figures for International ski resorts in 2017
Mr. Laurent Vanat, Founder of Laurent Vanat Consulting SARL  

10.40 – 11.10 Chongli district (2022 Olympic venue) and winter community - establishment reason and development trends
Mr. Wei Qinghua, CEO of Beijing Antaeus Ski Resort Investment & Management  

11.10 – 11.40 Planning of safety measures in ski resorts
Mr. Richard Wyne, Polar Solutions  

11.40 – 12.10 Winter sports vs. new media promotion case study - CCTV.com new-media strategy plan for the 2022 Winter Olympic Games
Mr. Sean Feng, Corporation Operating Director Head of Sports, CNTV Sports Center

AFTERNOON SESSION

Moderator: Mr. Zhen Junfeng, Anchor of CCTV, Author of “Skiing in China”  

13.10 – 14.00 Theme topic: Teenager snow sports and ice sports on campus

13.10 – 13.20 Create the snow- and ice-sports base, accelerate the teen snow- and ice-sports on campus
Mr. Qu Shengen, Deputy Dean of Heilongjiang Vocational College of Winter Sports

13.20 – 13.30 Characteristic way of teen snow-sports and ice-sports on campus
Mr. Liu Yan, Assistant of CEO, Xinjiang Silkroad Resort

13.30 – 13.40 Exploration of teenager skiing training – Meisha Education
Mr. Hu Qingtong, Partner of Shenzhen Vanke Firefly Education

13.40 – 13.50 Integrated solution for snow-sports and ice-sports on campus
Mr. Du Gang, Director of AST (China) Eurojoy Ice and Snow School

13.50 – 14.00 National snow and ice sports on campus union launching ceremony  

14.00 – 15.00 Theme topic: How digitalization accelerates the development of the Chinese ski industry
Introducing: Ms. Da Ming, CEO of Huqxuezoo.com

14.20 – 15.00 Panel discussion: How Internet flow accelerates the development of China's ski resorts
Host: Mr. Han Ze Executive Director of Zuo Yu Capital
Mr. Lv Gang COO of Ma Feng Wo Mr. Zhang Litao General Manager of Fulong
Mr. Geng Baokun CEO of Qunar.com Fun Department
Mr. Liu Yanxiang General Manager of Meituan.com Attraction Business Center

15.00 – 15.30 How to structure the offer of a ski resort
Mr. Mat Woods, Cardrona Alpine Resort Head of Sales (New Zealand)

15.30 – 16.00 Sport events as driving force for destination development: Best practice Hahnenkamm races
Mr. Christian Egele – Kitzbühel Hahnenkamm Races (Austria)  

16.00 – 17.00 Panel Discussion: How to exploit a resort all-year round
Mr. Mat Woods, Cardrona Alpine Resort Head of Sales (New Zealand)
Mr. Christian Egele – Kitzbühel Hahnenkamm Races (Austria)
Mr. Benoit Robert, Director of Cluster Montagne   

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Asia Pacific Snow Conference 2018
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