Asia Pacific Snow Conference
16/01 - 19/01/2019
09:00 - 17:00 / Sat 09:00 - 16:00
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  Event Programme > APSC


Date: Thursday, 25th January, 2018
Location: Venue CNCC, Convention Area Conference, Room 311b

For years, the Asia Pacific Snow Conference has been accompanying each edition of Alpitec China, enriching the trade show with contents and insights on the most up-to-date issues of the currently booming Chinese winter industry. Services in ski resorts, safety, digital marketing, sports events and strategic alliances between resorts are some of the main topics that will be discussed at the APSC 2018.

Join the 9th edition of APSC for free!


Conference focus and program 2018

The 2018 edition will focus on thematic modules that will address hot industry topics from a national and an international perspective. The conference will start with an overview of the current Chinese ski resort industry, as well as key figures of international ski resorts. The program will than move on to service structures in tourist resorts and how to secure a safe environment.

In the afternoon, the focus will shift to digital marketing, as well as to merges, acquisition and strategic alliances between resorts. To conclude, insights and best practices on sports events as driving force for destination development – all year round – will be provided. The APSC aims to give an array of inspiring ideas and solutions, by providing national and international examples and input on the topic.

Presentation of the new “White Book” at APSC

An important highlight of the Asia Pacific Snow Conference 2018 is the national premier presentation of Benny Wu's “White Book - 2017 China report on ski resorts industry”. It underlines the importance of the ISPO Beijing and Alpitec China double trade show as a showcase for the Chinese winter sports industry.

Conference Schedule

09:10 – 09:30 Registration



Moderator: Mr. Bao Yonglin, CEO of TECNICA Group (China company)


09.30 – 09.40 Welcome Speech

Mr. Thomas Loeffler, Chief Financial Officer, Messe Muenchen Shanghai Co., Ltd.

Mr. Armin Hilpold, President of Fiera Bolzano Exhibition Center  


09:40 – 10:10 “WHITE BOOK 2017”, China report on ski resorts industry

Mr. Wu Bin, CEO of Beijing Carving Ski Sports Development Corp.  


10:10 – 10:40 Overview of the key industry figures for International ski resorts in 2017

Mr. Laurent Vanat, Founder of Laurent Vanat Consulting SARL  


10:40 – 11:10 Chongli district (2022 Olympic venue) and winter community - establishment reason and development trends

Mr. Wei Qinghua, CEO of Beijing Antaeus Ski Resort Investment & Management  


11:10 – 11:40 Planning of safety measures in ski resorts

Mr. Richard Wyne, Polar Solutions  


11:40 – 12:10 Winter sports vs. new media promotion case study - new-media strategy plan for the 2022 Winter Olympic Games

Mr. Sean Feng, Corporation Operating Director Head of Sports, CNTV Sports Center  


12:10 – 13:10 Break



Moderator: Mr. Zhen Junfeng, Anchor of CCTV, Author of “Skiing in China”  

13:10 – 14:00 Theme topic: Teenager snow sports and ice sports on campus

13:10 – 13:20 Create the snow- and ice-sports base, accelerate the teen snow- and ice-sports on campus

Mr. Qu Shengen, Deputy Dean of Heilongjiang Vocational College of Winter Sports


13:20 – 13:30 Characteristic way of teen snow-sports and ice-sports on campus

Mr. Liu Yan, Assistant of CEO, Xinjiang Silkroad Resort


13:30 – 13:40 Exploration of teenager skiing training – Meisha Education

Mr. Hu Qingtong, Partner of Shenzhen Vanke Firefly Education


13:40 – 13:50 Integrated solution for snow-sports and ice-sports on campus

Mr. Du Gang, Director of AST (China) Eurojoy Ice and Snow School


13:50 – 14:00 National snow and ice sports on campus union launching ceremony  


14:00 – 15:00 Theme topic: How digitalization accelerates the development of the Chinese ski industry

14:00 – 14:20: Ms. Da Ming, CEO of

14:20 – 15:00 Panel discussion: How Internet flow accelerates the development of China's ski resorts

Host: Mr. Han Ze Executive Director of Zuo Yu Capital


Mr. Lv Gang COO of Ma Feng Wo Mr. Zhang Litao General Manager of Fulong

Mr. Geng Baokun CEO of Fun Department

Mr. Liu Yanxiang General Manager of Attraction Business Center


15:00 – 15:30 How to structure the offer of a ski resort

Mr. Mat Woods, Cardrona Alpine Resort Head of Sales (New Zealand)


15:30 –16:00 Sport events as driving force for destination development: Best practice Hahnenkamm races

Mr. Christian Egele – Kitzbühel Hahnenkamm Races (Austria)  


16:00 – 17:00 Panel Discussion: How to exploit a resort all-year round

Mr. Mat Woods, Cardrona Alpine Resort Head of Sales (New Zealand)

Mr. Christian Egele – Kitzbühel Hahnenkamm Races (Austria)

Mr. Benoit Robert, Director of Cluster Montagne